June 4-5, 2024 / Berlin, Germany
Can you create greater customer-centricity with AI?
SAMPS Europe 2024
Join us to learn about the latest customer-centric tools and AI trends in scientific Sales and Marketing!
Whether you're crafting marketing campaigns or closing sales deals, AI has the potential to elevate your strategies, making them more effective and customer-centric. This meeting is not just an event; it's a catalyst for change in how you connect with your market. Don't miss this opportunity to evolve with the latest in AI, meet like-minded professionals, and take a giant leap forward in your sales and marketing efforts.
SAMPS Europe 2024
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SAMPS Europe 2024
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SAMPS Europe 2024
Programme
Day 1 @Enjoy Rooftop
Tuesday, June 4th
2:00 pm
Registration – Tuesday, June 4
2:30 pm
Welcome & Opening Session
AI. How is it appearing in the Life Sciences Market place? Was has changed in the past year? Guest speaker on the application of AI in Life Sciences sales and marketing. Session 2: AI. What are the risks? What are the opportunities? What are the better technologies? What are the "Do's and Don'ts?"
4:15 pm
Coffee and Networking Break
4:30 pm
AI Workshop
A chance to put theory in to practice in a safe and supported environment.
6:00 pm
Food and Networking
Reception with refreshments and light food.
Day 2 @IHK Berlin
Wednesday, June 5th
8:15 am
Registration and Welcome Coffee
9:00 am
Welcome and Opening Session
What shapes a customer-centric strategy? Even with good customers centric intent, how do we appeal to the hearts and minds of customers? What do we need to know about customers and why? How should you implement an effective customer focused strategy? How do key opinion leaders (advocates) fit into a customer-centric strategy?
11:00 am
Refreshment and Networking Break
11:30 am
Customer Personas Workshop
Why are ‘personas’ so important in planning the approach to customers? How persona understanding assists as marketers support sales down the funnel. How do we build a persona plan?
12:30 pm
Lunch and Networking
1:30 pm
Personas In Action
Using persona decks and AI to create marketing messages for each persona type. Different messages at each stage of the funnel. How to audit the process. Audit your content -ideally quarterly. Ensure you have the right content at each stage.
2:30 pm
Refreshment and Networking Break
3:00 pm
Panel Discussion
How do marketers and sales teams view and use personas day to day. How we can reach customers through the swamp of competing messages. How we can develop relationships and advocates in the future even when products have low differentiation?
5:00 pm
Closing Remarks
Day 1 @Enjoy Rooftop
Tuesday, June 4th
6:00 pm
Food and Networking
Reception with refreshments and light food.
4:30 pm
AI Workshop
A chance to put theory in to practice in a safe and supported environment.
4:15 pm
Coffee and Networking Break
2:30 pm
Welcome & Opening Session
AI. How is it appearing in the Life Sciences Market place? Was has changed in the past year? Guest speaker on the application of AI in Life Sciences sales and marketing. Session 2: AI. What are the risks? What are the opportunities? What are the better technologies? What are the "Do's and Don'ts?"
2:00 pm
Registration – Tuesday, June 4
Day 2 @IHK Berlin
Wednesday, June 5th
8:15 am
Registration and Welcome Coffee
9:00 am
Welcome and Opening Session
What shapes a customer-centric strategy? Even with good customers centric intent, how do we appeal to the hearts and minds of customers? What do we need to know about customers and why? How should you implement an effective customer focused strategy? How do key opinion leaders (advocates) fit into a customer-centric strategy?
11:00 am
Refreshment and Networking Break
11:30 am
Customer Personas Workshop
Why are ‘personas’ so important in planning the approach to customers? How persona understanding assists as marketers support sales down the funnel. How do we build a persona plan?
12:30 pm
Lunch and Networking
1:30 pm
Personas In Action
Using persona decks and AI to create marketing messages for each persona type. Different messages at each stage of the funnel. How to audit the process. Audit your content -ideally quarterly. Ensure you have the right content at each stage.
2:30 pm
Refreshment and Networking Break
3:00 pm
Panel Discussion
How do marketers and sales teams view and use personas day to day. How we can reach customers through the swamp of competing messages. How we can develop relationships and advocates in the future even when products have low differentiation?
5:00 pm
Closing Remarks
SAMPS Europe 2024
Event Venue
Venue
Enjoy Rooftop
Rognitzstraße 8, 14057 Berlin
Venue
IHK Berlin
Fasanenstraße 85, 10623 Berlin, Germany
Day 1
Enjoy Rooftop
Rognitzstraße 8, 14057 Berlin
Day 2
IHK Berlin
Fasanenstraße 85, 10623 Berlin, Germany
A hands-on working session to use the latest developments in AI to improve your customer understanding by developing stronger personas, mapping customer journeys and creating powerful advocates for your brand.
SAMPS Europe 2024
Registration
SAMPS Sponsors
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