5th Annual SAMPS Awards
The SAMPS Awards celebrate excellence in life sciences sales and marketing, spotlighting the people, teams, and organizations driving meaningful progress in our industry.
The 5th Annual SAMPS Award categories are:
- Company of the Year
- Marketing Professional of the Year
- Sales Professional of the Year
- Mentor of the Year
- Support Professional of the Year
- Rising Star
- Campaign of the Year
- Best Website
- Lifetime Achievement
Nominations are officially open! Whether you’re nominating yourself or recognizing a colleague, the process is free, easy, and only takes a few minutes.
Winners are selected by a highly esteemed judging panel and honored during a special celebration on April 19, 2026, in conjunction with the AACR Annual Meeting in San Diego.
Date: April 19, 2026
Time: 5:30 pm - 7:30 pm
Location: Rustic Root Rooftop, 535 Fifth Ave., San Diego, CA
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Nominate yourself or a colleague for the 5th Annual SAMPS Awards. The process is quick, simple, and free. And, you or your nominee will be recognized across the global SAMPS community of 4500+ life science sales and marketing professionals.
Why Nominate Someone (or Yourself)?
The SAMPS Awards are designed to recognize outstanding work and the people behind it, and nominating someone is one of the most meaningful ways to support your colleagues and strengthen our community.
By submitting a nomination, you help spotlight the people and teams whose leadership, innovation, collaboration, and results are advancing life science sales and marketing. It’s a chance to celebrate shared success, elevate impactful work, and give back to a profession built on connection and contribution.
Recognizing outstanding work strengthens our community and inspires others. Whether it’s your own contribution or someone else’s, your nomination helps ensure meaningful impact doesn’t go unnoticed.
Meet the Judges
We’re thrilled to introduce the esteemed judges for this year’s SAMPS Awards! Tasked with the challenging role of reviewing and shortlisting the many exceptional applications we receive—and ultimately selecting the winners—this accomplished group brings an unparalleled wealth of experience in sales and marketing within the life sciences.
Their expertise and dedication ensure that the awards continue to celebrate true excellence in our field. We’re honored to have them on board!
For over three decades, Peter served as a cornerstone in the commercial and business landscape of New England Biolabs (NEB), achieving a remarkable career trajectory that left an indelible mark on the company. After earning degrees in three different countries, Peter joined NEB as a post-doctoral research scientist in 1987, where his career evolved significantly, leading him to become the Executive Director of Global Business. Peter has greatly contributed to NEB's success and global presence by establishing their marketing, sales and business development departments, along with his work in setting up several international subsidiaries. Peter continues to make a difference by serving on various boards and committees, demonstrating his ongoing commitment to others. He also cherishes his warm and caring family, who have shared in his experiences and supported him throughout his career.
Owen Swift is President of Percorso Life Sciences, where he leads logistics and commercial operations for non-US biotech companies under ISO 9001-certified quality systems. Previously, he founded Swift Scientific, providing sales and consulting services for life science startups and established brands. He also co-hosts Biotech Best Practices, a LinkedIn Live series offering insights on sales and marketing in the life sciences. With an MBA in Marketing and a proven track record in sales leadership.
Susan Garrity Bish is the co-founder and managing partner of Bottom Line Technologies, a consulting firm that has played a leading role in equipping global leaders for success. She is also the author of Clear, Concise & Compelling: How to Present to Change Minds and Influence Outcomes, a guide that equips readers with the what, why, and how of presenting influentially. Her leadership includes launching three brands and 45 products in the tech sector, guiding corporate culture change, and restoring competitive advantage.
Life Science Executive with >30 years experience in General Management. Independent member Board of Directors of a NASDAQ company in healthcare space. High energy, mission driven, collaborative business leader. Successfully led organizations as large as 4500 people with P&L responsibility >$2B. Leverages her direct operating experience across sales, marketing, business strategy, scaling, product development, and operations to provide good governance and risk management to her Board role.
Skilled in both Sales & Marketing with a strong scientific research background.
Managing an international team running events in the tech sector, and previously led and scaled a marketing team for a Cambridge biotech to create opportunities and drive sales. Proven experience as an Account Manager at Merck Life Science, achieving the Field sales account manager of the year award for Western Europe in 2019.
David has worked in a variety of settings, as Global VP, European Marketing Manager, Business Manager and Sales and Marketing Director, Director of Member Services and Managing Director across complex and diverse businesses from Pharma, Medical Devices, Research Genetics to Diagnostics. He has over 20 year of experience in the industry, leading and turning around multi-national organizations as well as his own award winning consultancy, 37point5.
The SAMPS Awards celebrate excellence in life sciences sales and marketing, spotlighting the people, teams, and organizations driving meaningful progress in our industry.
The 5th Annual SAMPS Award categories are:
- Company of the Year
- Marketing Professional of the Year
- Sales Professional of the Year
- Mentor of the Year
- Support Professional of the Year
- Rising Star
- Campaign of the Year
- Best Website
- Lifetime Achievement
Nominations are officially open! Whether you’re nominating yourself or recognizing a colleague, the process is free, easy, and only takes a few minutes.
Winners are selected by a highly esteemed judging panel and honored during a special celebration on April 19, 2026, in conjunction with the AACR Annual Meeting in San Diego.
Date: April 19, 2026
Time: 5:30 pm - 7:30 pm
Location: Rustic Root Rooftop, 535 Fifth Ave., San Diego, CA
Meet the Judges
We’re thrilled to introduce the esteemed judges for this year’s SAMPS Awards! Tasked with the challenging role of reviewing and shortlisting the many exceptional applications we receive—and ultimately selecting the winners—this accomplished group brings an unparalleled wealth of experience in sales and marketing within the life sciences.
Their expertise and dedication ensure that the awards continue to celebrate true excellence in our field. We’re honored to have them on board!
For over three decades, Peter served as a cornerstone in the commercial and business landscape of New England Biolabs (NEB), achieving a remarkable career trajectory that left an indelible mark on the company. After earning degrees in three different countries, Peter joined NEB as a post-doctoral research scientist in 1987, where his career evolved significantly, leading him to become the Executive Director of Global Business. Peter has greatly contributed to NEB's success and global presence by establishing their marketing, sales and business development departments, along with his work in setting up several international subsidiaries. Peter continues to make a difference by serving on various boards and committees, demonstrating his ongoing commitment to others. He also cherishes his warm and caring family, who have shared in his experiences and supported him throughout his career.
Owen Swift is President of Percorso Life Sciences, where he leads logistics and commercial operations for non-US biotech companies under ISO 9001-certified quality systems. Previously, he founded Swift Scientific, providing sales and consulting services for life science startups and established brands. He also co-hosts Biotech Best Practices, a LinkedIn Live series offering insights on sales and marketing in the life sciences. With an MBA in Marketing and a proven track record in sales leadership.
Susan Garrity Bish is the co-founder and managing partner of Bottom Line Technologies, a consulting firm that has played a leading role in equipping global leaders for success. She is also the author of Clear, Concise & Compelling: How to Present to Change Minds and Influence Outcomes, a guide that equips readers with the what, why, and how of presenting influentially. Her leadership includes launching three brands and 45 products in the tech sector, guiding corporate culture change, and restoring competitive advantage.
Life Science Executive with >30 years experience in General Management. Independent member Board of Directors of a NASDAQ company in healthcare space. High energy, mission driven, collaborative business leader. Successfully led organizations as large as 4500 people with P&L responsibility >$2B. Leverages her direct operating experience across sales, marketing, business strategy, scaling, product development, and operations to provide good governance and risk management to her Board role.
Skilled in both Sales & Marketing with a strong scientific research background.
Managing an international team running events in the tech sector, and previously led and scaled a marketing team for a Cambridge biotech to create opportunities and drive sales. Proven experience as an Account Manager at Merck Life Science, achieving the Field sales account manager of the year award for Western Europe in 2019.
David has worked in a variety of settings, as Global VP, European Marketing Manager, Business Manager and Sales and Marketing Director, Director of Member Services and Managing Director across complex and diverse businesses from Pharma, Medical Devices, Research Genetics to Diagnostics. He has over 20 year of experience in the industry, leading and turning around multi-national organizations as well as his own award winning consultancy, 37point5.
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