The Human-AI Advantage in Life Sciences Sales and Marketing

In life sciences, sales and marketing teams are under constant pressure to win more deals and keep the ones they’ve already earned. Yet customers often get delayed responses, conflicting information, and a different experience depending on who they talk to. These moments cost revenue, weaken relationships, and give faster-moving competitors the advantage.

In this keynote, Stacy Sherman will challenge how you think about daily customer interactions and reveal the overlooked factor that determines whether your work fosters growth or drives customers away. You’ll leave with a clear, actionable way to improve results, retain customers longer, and build a reputation that competitors can’t match.

You’ll Learn

• What “Doing Customer Experience Right” really means and what it isn’t.
• The myths that block revenue growth and retention, and what to do instead.
• A transformational shift that unites sales, marketing, and service to win and keep customers for reasons beyond price.
• Clear actions to build an advantage competitors can’t replicate (Hint: it’s not more tech).Audience

Sales and marketing professionals in the life sciences from entry-level to director who want strategies they can apply immediately to:

• Close more deals
• Keep more customers
• Strengthen their company’s reputation

Audience Core Challenges

Lost Revenue and Customers: Slow, unclear, or non-existent follow-up leads to lost deals and customers turning to more responsive competitors.

Internal Inefficiency and Fragmented Data: Disconnected software, lack of shared information, and redundant work waste time and prevent teams from accurately tracking results.

Damaged Reputation: Bad customer experiences and inconsistent messaging quickly spread, eroding trust and harming the company's reputation within professional communities.

Credibility and Compliance Risks: Inaccurate or outdated information can lead to lost trust with customers and potential regulatory issues.

In general, the real problem isn’t just that you’re losing customers, but that you don't know exactly why. The root cause of customer frustration, attrition, and lost revenue is deeper than any single department's performance. It’s a foundational issue in how leaders approach business.

If You Ignore this

• Customers choose suppliers who respond faster and make it simple to do business.
• The cost of replacing lost customers grows while revenue shrinks.
• Negative experiences spread quickly and damage your reputation.
• Employees spend more time fixing preventable issues than moving the business forward.
• Competitors outpace you by removing friction from the buying process.What’s Possible When You Get This Right
• More deals closed because customers trust you to deliver every time.
• Higher retention as customers return and refer you to peers.
• Time and cost savings from aligned teams and accurate, accessible data.
• Stronger reputation as positive experiences spread in the scientific community.
• Happier teams with clear roles, shared goals, and smoother workflows.

Bottom Line

Attendees arrive thinking the main barrier to growth is sales tactics, marketing reach, or technology. They walk out knowing the exact cultural and operational shift that puts growth and retention fully within their control… without more tools or headcount.

Why this talk matters now

GenAI’s real edge isn’t faster email, it’s giving sales reps hours back to research, rehearse, and truly listen. Teams that adopt AI solely for automation miss the compounding gains of better preparation and buyer insight.

What attendees will take away

A prep‑stack blueprint that integrates tools like Humantic AI Miia and DeepResearch for account intelligence, Humantic AI for buyer profiling, buying‑group mapping, and AI‑powered call prep with role-playing, all in a single, cohesive workflow.

Prompt templates and frameworks that transform a generic value proposition into stakeholder-specific messaging, across personas and functions, in minutes, not hours.

Smart “governance” automations to keep AI-generated outputs on-brand, compliant, and genuinely customer-centric.A field-ready system for making sales teams better prepared, faster, and freer to focus on what truly matters: listening, connecting, and converting when they’re face-to-face (or screen-to-screen) with buyers.

Smarter Commercial Users with Minimum Mistakes: Use Cases and Principles in Applying AI in the Life Sciences

Commercial teams in life sciences that strategically integrate AI into their operations are seeing measurable improvements in enhanced sales forecast accuracy and increased conversion rates. ROI gains are only achieved when proven best practices are followed and implementation pitfalls are avoided.

The talk will equip attendees with real life use-cases of using AI to win deals. AI is emerging as a significant factor in the evolving landscape of both sales and marketing management. Drawing from MIT marketing research, especially new research meeting the need of life science companies, the speaker will talk about how to become smarter AI users themselves. The attendees will leave with actionable takeaways: a list of specific tools to apply, principles to remember, and critical mistakes to avoid when selling in the new AI age.

Specifically, the talk takes a mid-career sales and marketing personnel’s perspective. These include people in roles such as regional manager, account holder, brand manager, or product marketing manager. The talk focuses on how these mid-career members and their teams could apply AI to their work, incorporating basic theories in marketing, sales and economics.

The following use cases and outcomes will be covered:

• Drawbacks of having too much automation
• Pitfalls from simply using ChatGPT
• Applying AI in pricing negotiations
• Applying AI by leveraging multi-model data such as sales reports, call summaries, scientific articles, performance or client relationship management tables and images/videos
• AI management by holding AI accountable
• Salesforce management: Using AI to match sales team member with the client