Account-Based Marketing vs. Spray: 5 AI Plays to Hit Bullseyes, Not Bystanders

Account-Based Marketing (ABM) is simple in theory: treat your best prospects like markets of one. ABM flips the classic demand-gen funnel-start with a shortlist of high-value accounts, then surround each with personalized insight and outreach. In practice, efforts often stall on bandwidth and data.In this webinar session, you’ll learn:

• How Generative AI + Personality AI can spin-up hundreds of tailored touch points in minutes
• Guardrails that keep personalization ethical. Engaging, not creepy
• A five-step AI-powered process to boost engagement and conversion

You’ll leave with workflow ideas you can build straight into HubSpot or Salesforce.