Fragmented Markets: Tips on Adapting Sales & Marketing Strategies in the New Global Research Landscape

The global scientific landscape is shifting rapidly. Once the undisputed leader, the United States is facing a decline in research funding and regulatory stability. With NIH and FDA budgets under pressure, political interference rising, and tariffs reshaping trade, the old growth playbooks are no longer relevant.

For sales and marketing professionals in the life sciences, this creates both disruption and opportunity. Scientific tools and service providers must navigate a fragmented global market where emerging regions are investing, while traditional strongholds contract or slow.

Join our webinar to discover how to future-proof your commercial approach in a decentralized research landscape.

If your strategy still centers on the U.S. as the main research market, you may need to rethink your approach.

In this webinar session, you’ll learn how to:

• Think strategically but act locally
• Achieve cost discipline with smart operating models
• Apply immediate and long-term actions that can reduce commercial risk

Whether you are a life science sales and marketing professional in the US or Europe, this webinar is for you.