SAMPS webinars

AI & Scientific Marketing: Are the Bots Taking Over?

February 23, 2023

Adam Smartschan (@AltitudeMarketing), Laura Haldane (SciLeads) and David Nathan (@scalermarketing) dive deep into how generative AI tech is changing scientific marketing. Our SAMPS experts explore: - How generative AI and large language models actually work.

Navigating Uncertain Ground: A Playbook for Staying Oriented & Finding Clarity

Beyond AI Prompting

800 Days: The Part of Your Pipeline Nobody's Managing

Better Than Prompts: How to Build Custom GPTs for Marketers

Why Your Product Needs a Narrative

Trust at Machine Speed: How to Win When AI Decides Who Gets Considered

The State of Scientific Purchasing in 2026

Commercial Excellence in Life Science: Planning for 2026

LinkedIn Mastery for Scientific Sales & Marketing: From Profile to Pipeline

Fragmented Markets: Tips on Adapting Sales & Marketing Strategies in the New Global Research Landscape

Account-Based Marketing vs. Spray: 5 AI Plays to Hit Bullseyes, Not Bystanders

Unlocking Sustainable Success: The Power of Human-Centered Leadership

How to Craft Bold Narratives that Move Markets

Strategies to Adapt to an Ever-Changing Life Science Social Media, Digital Marketing and Event Landscape

Scientific Marketing: What’s Worked in 2024 and Trends to Look Out for in 2025

Talent in Transition: Hiring and Getting Hired in Life Sciences

AI for Life Science Marketing: An introduction

If Content Is King, Context Should Surely Be Queen

When is AI OK?

Podcasts from the Pros

The State of Scientific Marketing in 2024

How to Find, Manage & Get the Most out of Scientific Distributors