Trust at Machine Speed: How to Win When AI Decides Who Gets Considered

In How AI Changes Your Customers, the most unsettling shift is this: customers can feel confident without being informed because AI can make an answer feel complete. In life sciences, that is a dangerous kind of certainty, commercially, professionally, and emotionally, because credibility is the product before the product.

This is a book club conversation, not a lecture. We will open with two quick questions to get us moving: where are we already losing consideration without realizing it, and what is one belief you had about “how buyers evaluate” that the book challenged?

Then we will open the floor and let the room drive: stories from the field, disagreements, and the hard stuff, including how credibility gets compressed, how nuance gets punished, how sameness creeps in, and what happens when buyers arrive with a verdict instead of a question.

The goal is not fear. It is clarity. We will finish by identifying one trust signal to strengthen first, plus one small experiment you can try this month to stay human while becoming machine legible in an AI mediated buying journey.

Speaker/Author: Mark Schaefer

Book: How AI Changes Your Customers hard copy or digital version available here.

Biography

Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} —one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.

His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.

‍