Better Than Prompts: How to Build Custom GPTs for Marketers

As marketers explore the potential of generative AI, many quickly discover the limitations of using simple prompts in ChatGPT. While helpful, prompts alone fall short when tackling complex or repeatable marketing tasks that demand nuance, consistency, and context.

Enter Custom GPTs,  tailored AI tools that combine memory, instructions, and uploaded data to function less like reactive bots and more like expert assistants. These advanced versions of ChatGPT enable marketers to streamline workflows, enhance quality, and drive scalable results.

In this session, Andy Crestodina, Co-Founder and CMO of Orbit Media, will guide you through how to build two practical types of Custom GPTs:

• The “Process GPT" …which runs a series of prompts in sequence like a program
• The "Advisor GPT" …which provides advice on a range of role-specific topics

Learn how to build smarter tools, not just better prompts, and get ahead in the AI-driven future of marketing.